Privacy Policy
Last Updated: January 2026
A1 Fitness Shire ("we," "us," "our," or "Company") operates the a1fitnesshire.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features, functionalities, and services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website. By accessing and using a1fitnesshire.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, postal address, and telephone number when you voluntarily submit forms or contact us
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookie Data: Information collected through cookies and similar tracking technologies (see Cookie Policy section)
- Usage Data: Pages visited, time spent on pages, clickstream data, referral source, and links clicked
- Location Data: General geographic location based on IP address to ensure compliance with UK gambling regulations
2. How We Use Information
We use the information we collect for the following purposes:
- To operate and maintain the website and deliver requested services
- To conduct analytics and understand user behavior to improve site functionality and user experience
- To track affiliate commissions and monitor performance of third-party casino and betting site links
- To send promotional emails and marketing communications (only with your consent where required by law)
- To comply with legal obligations and gambling regulatory requirements in the United Kingdom
- To prevent fraud, abuse, and unlawful activity
- To respond to your inquiries and provide customer support
3. Cookie Policy
We use cookies and similar tracking technologies to enhance your experience on a1fitnesshire.co.uk. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for core website functionality and security
- Analytics Cookies: Track user behavior to understand how visitors use the site (e.g., Google Analytics)
- Affiliate Tracking Cookies: Monitor clicks and referrals to casino and betting partners to calculate commissions
- Marketing Cookies: Enable retargeting and personalized advertising across the web
Cookie Consent and Opt-Out:
We obtain your explicit consent for non-essential cookies in accordance with the Privacy and Electronic Communications Regulations (PECR) and UK GDPR. You may manage cookie preferences through our cookie consent banner or adjust your browser settings to refuse cookies. Please note that disabling certain cookies may affect website functionality.
4. Third-Party Links
A1 Fitness Shire is an affiliate website that provides links to third-party casino, betting sites, and gambling operators. We do not control the privacy practices of these external websites and services. When you click on links to third-party sites, you leave our website and are subject to their respective privacy policies and terms.
We are not responsible for the privacy practices, content, or conduct of any third-party casinos or betting operators. We recommend reviewing their privacy policies before providing any personal information or engaging in gambling activities. You use third-party links and services entirely at your own risk.
5. Your Rights
Under UK and EU data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data that we hold
- Right to Rectification: Request correction of inaccurate personal data
- Right to Erasure: Request deletion of your personal data (where legally permitted)
- Right to Data Portability: Receive your personal data in a structured, commonly used format
- Right to Object: Object to certain processing of your personal data, including direct marketing
- Right to Restrict Processing: Request limitation of how we process your data
To exercise these rights, contact us using the details provided in the Contact Us section below.
If you are unsatisfied with our response to a data protection matter, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
6. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law.
- Personal Data from Contact Forms: Retained for up to 3 years unless you request deletion sooner
- Analytics Data: Retained in aggregated form for up to 2 years
- Affiliate Tracking Data: Retained for 90 days to 2 years to track and verify commissions
- Cookie Data: Retained according to individual cookie expiration settings (typically 6 months to 2 years)
Upon request, we will delete or anonymize your personal data, except where we are legally required to retain it for compliance purposes.
7. Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us at:
Email: [email protected]
We will respond to your inquiry within 30 days in accordance with applicable data protection law.
This Privacy Policy is effective as of January 2026 and may be updated periodically. We will notify you of any material changes by posting the updated policy on this page with a revised "Last Updated" date.